FROM PERSONAL EXPERIENCE TO GLOBAL MISSION
How and why DNA was created.
THERE ISN'T A COUNTRY IN THE WORLD WHERE MEN OUTLIVE WOMEN
BECAUSE MEN MATTER
Men live on average 5 years less than women and have poorer outcomes from chronic conditions.
With 1 in 4 men suffering with testosterone deficiency, there has never been a greater need for men to take personal control over their hormonal health journeys.
Nutrient deficiencies are common with stress, negative lifestyle factors, poor diet and external toxins causing havoc on men's hormones.
Sperm levels have halved in the past thirty years and testosterone levels have been decreasing globally by 1% a year for decades.
Interventions are urgently needed to combat this downward spiral impacting all men including future generations.
The team at DNA all share a passion for men's health. We intend to do things better and differently from everyone else one out there.
If we don't, how else will things change? Here's how we got here and most importantly why.
Co-Founder & CEO
MEET OUR FOUNDERS
We're with you every step of your hormonal journey.
Co-Founder, CEO & Blend Alchemist
Self confessed science geek, Naturopathic Nutritionist and hormonal health expert Roberta's, leads DNA's product development.
Her desire is to provide men with more choices about how to support hormonal balance naturally and provide options to the vast range of pharmaceutical products and interventions that often mask the symptoms not address the issues.
"As a woman I have the privilege of being able to talk freely about my hormones and have options about how to best support the challenges that come with them.
Men aren't extended the same choices currently. I am on a mission at DNA to bring andropause and testosterone deficiency out in the open and empower men to take control over their own hormonal health journeys."
Co Founder, Head Silverback &
Chief Innovation Officer
Physical Performance Specialist by trade, creative by passion, Sheldon is the beating heart of DNA.
It's all about the testosterone, or in my case, a deficiency thereof. At age 40 I wasn't willing to accept that these symptoms were just a part of ageing and set about finding my own solutions.
“Our unique range of products support men like never before through every stage of their lives to help them liberate themselves from the symptoms and stigma of Testosterone Deficiency."
Sheldon was wrongly diagnosed with depression which turned out to be low T / Andropause. An influx of men into Roberta's nutrition clinic seeking help with low T and Andropause symptoms.
Together they realise this is a common problem with few natural solutions available. Curiosity is sparked to investigate testosterone in more detail.
DNA WAS BORN
Research shows testosterone levels in men half the levels of the previous generation. Realisation there’s a big problem.
Market research shows all men’s needs are not being met from sports nutrition products - one size fits all approach is outdated. Current natural market capsule and tablet based products have issues with ingredients & absorption.
DNA reviews all scientific evidence about ingredients and men’s health – connections are made and ideas for blends start to form.
BLENDS & BRANDS
Development began on our world first products. Recipe development began using targeted nutrients to meet different aged men’s needs.
The MANimals are created. Silverback leads the way based on Sheldon’s own Andropause challenges. The rest of the Kingdom followed.
First batch of shots were not stable as there were so many active ingredients including powerful herbs. We moved into powder format.
THE YEAR OF CHALLENGES!
Taken under Virgin Start Up wing. The first new run of blends tasted disgusting.
Herbs are powerful but taste rank!
Back to the drawing board for us.
Recipe development in creation kitchen.
BOOM - nailed the three blends. Surprised how good they actually taste now!
Manufacturing proudly began in the UK.